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Sapporo man.jpg

50 Versions of SAPPORO Man

For a graphic studio practice project, I selected a historical advertising poster designed by renowned Japanese graphic designer Hosoya Gan for Sapporo Beer. Drawing from the original poster's visual elements, I explored various graphic and layout manipulations to create 50 distinct variations. The project focuses on maintaining the essence of the original design while experimenting with form, composition, and color. The final results were compiled into a motion graphic video, bringing the evolution of these designs to life.
Category
Poster Design
Advertising
Motion Graphics
Artboard 1 copy 28.jpg
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