Vita Tea, a beloved decades-old Hong Kong beverage brand, is undergoing a brand revitalization to stay competitive against local and international giants like Coca Cola, Nestle, and Genki Forest. The project begins with a modern and dynamic redesign of the packaging, while preserving Vita Tea's signature sunny and light-hearted aesthetic. The refreshed look aims to resonate with young consumers and will extend to other touchpoints, including communications and advertising, ensuring a cohesive and contemporary brand image.