Mizone, a local Chinese energy drink brand under Danone, aimed to re-position itself to appeal to Gen-Z consumers. The brand sought a dynamic and contemporary packaging design that resonates with the diverse personalities and vibrant energy of the Gen-Z demographic.

The revitalized packaging design features illustrations of various Gen-Z personas, each representing different aspects of this generation's diverse and dynamic nature. The design incorporates vibrant colors and modern aesthetics to capture a youthful and energetic vibe. Central to the design is the motif of a hand rolling up its sleeves, symbolizing a can-do attitude and readiness to take on challenges.