Kiri, the renowned French cheese maker, commissioned a brand re-design to reinforce their brand positioning of kindness. The goal was to create a design that not only highlights the product's creamy and smooth attributes but also communicates the overarching message that "Kindness Is All Around."

The new design centers around the concept of flowing milk, symbolizing the gentle, nurturing quality of Kiri cheese. Soft, fluid shapes and a calming color palette are used to evoke a sense of warmth and comfort. The packaging design incorporates imagery of milk in motion, creating a visual metaphor for the spread of kindness in everyday life.