Nescafé seeks to re-design the packaging for its black coffee product line to convey a premium look. The design draws inspiration from the colorful, blurred flares experienced when people get tipsy, symbolizing the rich flavor of the coffee providing a sense of intoxication.

The resulting design exudes sophistication and allure, with vibrant, blurred color elements evoking the delightful and immersive experience of Nescafé Dark Coffee. This premium look enhances the product’s appeal and reinforces its position as a luxurious choice for coffee connoisseurs.